Colgate Optic White Review: Toothbrush and Built-In Whitening Pen and Express White Toothpaste

IMG_3940First of all, let me just say that Colgate is my favorite toothpaste brand. The taste is just the best! And I’ve actually been using the original Colgate Optic White Toothpaste for quite some time now. So when Influenster sent me the new Optic White Express White Toothpaste and the Optic White Toothbrush + Built-In Whitening Pen I was quite excited to give these products a try.

I have very sensitive teeth, so I’m not able to do any heavy-duty whitening. Apart from using whitening toothpaste, I use Crest Gentle Routine 3D Whitestrips a few times a year, but I can’t use them often enough to see drastic results. And because I’m an avid coffee drinker, the whitening toothpaste hasn’t done much but keep the staining at bay.

The Colgate Optic White Toothbrush + Built-In Whitening Pen claims that it will give you whiter teeth is two days. I was optimistic, but a bit skeptical. The polishing bristles in the brush are specially designed to remove stains and the brush leaves my teeth feeling super clean. I love how quick and easy the whitening pen is to use. Colgate suggests using 2 clicks on both your upper and lower teeth, or 4 clicks total. I find that It’s a lot easier to evenly distribute the product if I use one click on each quarter of my teeth (upper right, upper left, lower right and lower left). The whitening gel in the pen has a little taste, but it’s not as bad as other whitening products I’ve tried. It’s also really convenient that I don’t need to wait for it to dry or rinse my mouth.

The Optic White Express White Toothpaste is supposed to whiten your teeth in 3 days and has 2x the whitening ingredients and is enamel safe. Taste-wise it’s just as good as the original Optic White toothpaste that I’ve grown to love. Paired with the toothbrush, I feel like my teeth are getting super clean and white.

But does it actually work? The answer is yes, but not nearly as drastically as Colgate claims.





I took my before and after pictures a week apart and I only see a slight difference in the whiteness of my teeth. I’m definately going to continue to use the system since it’s gentle enough for my sensitive teeth and should continue to whiten them gradually over time. As they they say, if it sounds too good to be true, it probably is. I may have also seen less drastic results becasue I was already a user of the origination Colgate Optic White toothpaste.

If you’re looking for quick drastic results, this is not the product for you. But if you want something that will gently whiten your teeth over time, then give the Colgate Optic White Toothbrush + Built In Whitening Pen and Express White Toothpaste a try!

The Colgate products I reviewed in this post were sent to me for free from Influenster as part of the XO VoxBox. Influenster is a product review site that sometimes sends free products out to it’s members for review purposes. If you would like to sign up for Influenster using my link click here. All opinions in this review are my own.

About Teph Williams

I'm a 28-year-old makeup, beauty and planner lover. I live in Portland, OR with my two kitties, Coco and Opal. I run a lifestyle YouTube channel and planner sticker shop on Etsy called Coco and Opal Design.
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